USA Today: Mendo could be the Napa of pot
USA Today trains its focus on Mendocino County rather than its northern neighbor, Humboldt.
Mendocino isn’t the only California destination calculating whether, and how, to attract similar-minded travelers.
Joey Luiz, a winery sales manager who’s running for city council in neighboring Lake County, says marijuana tourism could be a plus: “We’ve struggled to find any kind of industry, and the more bodies you can bring in, the better.” Farther north in Siskiyou County, Dunsmuir Mayor Peter Arth has been nicknamed “Mayor Juana” for his support of a downtown pot garden, across from the sheriff’s substation, to draw visitors and provide organic marijuana to patients.
There is no mention of Humboldt anywhere in the article. If we’re in competition to be the pot mecca, this mainstream paper doesn’t even put us on the map.