Home > Fortuna > Fortuna got rhythm

Fortuna got rhythm

Or, you can pretend they do.

Fortuna’s growing Latino population is under-represented.  And who owns the bad dog attacking the goat at the end?  Aren’t there leash laws in the Friendly City?

  1. Bolithio
    September 19, 2011 at 7:46 pm

    Thanks, that was awesome! lol

  2. Anonymous
    September 19, 2011 at 8:35 pm

    Why so mean? And who cares?

  3. Scott
    September 19, 2011 at 8:50 pm

    Thanks for the reminder…I’ll steer clear of Fortucky. And thanks for pointing out the goat attacking dog…awesome!

  4. huufc
    September 19, 2011 at 8:53 pm

    Always about race.

  5. Steven Spielburg
    September 19, 2011 at 8:54 pm

    Wow, the filming was impressive, all in one shot. Some people were actually keeping time to the music. And where did they get a cardboard cutout of Clif Clendenen?

  6. whudevah....
    September 19, 2011 at 8:58 pm

    Good on Fortuna! if that were Eureka, there’d need to be more drive-bys and flak jackets……Clif needs some rhythm work though….stiff on the Board….I mean,… as a board!

  7. 06em
    September 20, 2011 at 6:23 am

    White men can’t dance — or at least all the worst offenders were white men.

  8. Decline To State
    September 20, 2011 at 7:31 am

    LOL! What an amazing lack of rhythm in Fortuna. Looks like they had a bunch of fun though.

    I couldn’t help but compare and cringe at Fortuna’s lip dub with the world record holders in Grand Rapids though.

  9. Anonymous
    September 20, 2011 at 7:56 am

    Seriously Heraldo, you had to see that the glass was half empty on this video? I give them props for this. I guess you would prefer a video made in arcata, something with a substantial feeding of negativity and pessimism.

  10. Ed
    September 20, 2011 at 8:18 am

    I’d love to see the lip sinc that Redway could put together. Maybe Estelle could organize it. Tie dyes, dreads, “let’s get together and feel alright”. Yeah.

  11. Ed
    September 20, 2011 at 8:24 am

    Or how about Honeydew? You could film it from a quadrunner passing by the store with like four people in it. Good times.

  12. Anonymous
    September 20, 2011 at 9:06 am

    I hate Fortuna. It’s such a judgemental town. Those stupid rednecks aren’t anywhere as smart and sophisticated as the people of Arcata. Also, people in Arcata dance so well to reggae. They rock back and forth as well as I have ever seen anyone rock back and forth. Plus, reggae is awesome because it’s totally connected to weed and being a rasta and most people in Arcata are totally connected to Rastafarism.
    Thanks Heraldo. Keep up the hardhitting journalism. Could you please try to tie an Arkley bash into this piece next time. It felt like something was missing.

  13. September 20, 2011 at 9:19 am

    You got me. Every time I see a dog attacking a goat I think to myself, God, I fucking love Arcata. Jah!

  14. Anonymous
    September 20, 2011 at 9:28 am

    I know I know, Eureka’s could show all the boarded up businesses and end up in front of the future home of the marina center sign with the city counsel bowing and praying to the tune of “this land is made for you and me”.

  15. Anonymous
    September 20, 2011 at 9:39 am

    Actually, the dog is just sniffing the goat which is an euphemism for smoking weed, isn’t it? Sniffing the Goat….yep, it’s on Urban Dictionary somewhere.

  16. Goldie
    September 20, 2011 at 9:50 am

    Pretty amazing job on the video. While there may be much to say about the culture of racism in our county I can not imagine that this video should be the target of the conversation.

  17. Anonymous
    September 20, 2011 at 10:08 am

    Ferdale. Everyone stand out in front of their houses posed like American Gothic with pitchforks pointed at a gay guy. Village People would be a nice touch.

  18. Anonymous
    September 20, 2011 at 10:16 am

    Well, look at the rainbow and lavender colors at video time 1:02. It looks like they included a gay man and a transgender. The transgender is a person of color too.

  19. High Finance
    September 20, 2011 at 10:18 am

    That was an awsome video ! Hundreds of people involved, one long take and no flubs (although some dance better than others).

    Anyone who doesn’t like it should get some counseling !

  20. September 20, 2011 at 10:25 am

    Yep. I thought it was fun and nicely done, HiFi. If I was from out of town it might get me to consider stopping by Fortuna sometime.

    That said, I’ve never understood how they came up with the title, “The Friendly City”. I spent a little time down there working some years ago and didn’t think it all that friendly a place. Not all that hostile, but not exactly friendly, either.

  21. Plain Jane
    September 20, 2011 at 10:46 am

    You have to admit that the crowd lacked racial diversity in a town with a large Latino population. That someone (apparently) didn’t think to include more brown people may not be due to racism, but is certainly indicative of insensitivity.

  22. September 20, 2011 at 10:57 am

    So far Redway, Ferndale, Eureka, and Arcata have been mentioned for such a video. Now how about McKinleyville, Orick and Crescent City. What songs should be used for these towns?

  23. Eric Kirk
    September 20, 2011 at 11:15 am

    You got me. Every time I see a dog attacking a goat I think to myself, God, I fucking love Arcata. Jah!

    The dog looked like a lab. Most likely just trying to play.

    You have to admit that the crowd lacked racial diversity in a town with a large Latino population. That someone (apparently) didn’t think to include more brown people may not be due to racism, but is certainly indicative of insensitivity.

    Indicative of a cultural/social divide maybe, but I suspect the same might to true in Arcata or any other town. Hispanics are also underrepresented at events such as Reggae on the River, The Kinetic Sculpture Race, and pretty much all political rallies regardless of the cause. The only difference is that we progressives never really try to do anything about it in terms of changing the content or atmosphere. We just wring our hands and feel bad about it, and praise ourselves because we feel bad about it – all the while not considering that maybe it’s patronizing to wonder why members of certain communities aren’t attending our events. Maybe they have other things to do.

  24. Plain Jane
    September 20, 2011 at 11:20 am

    Crescent City – Jailhouse Rock

  25. Plain Jane
    September 20, 2011 at 11:28 am

    That’s a fair response, Eric. However, there’s a difference between not having interest, time or money to attend open public events and not being included in a PR video for your town.

  26. Anonymous
    September 20, 2011 at 11:50 am

    No Latinos-probably didn’t want immigration to see them.

  27. September 20, 2011 at 11:53 am

    Maybe they have other things to do.

    Yeah, like maybe they have jobs. Why aren’t the rest of these hippies working?

  28. The Big Picture
    September 20, 2011 at 11:56 am

    It’s a huge stretch to compare single-issue political events with a choreographed promotion of a city. Apparently, Fortuna’s large Hispanic population failed the “positive” test.

    It’s an inexcusable oversight.

    European, Asian and Middle East communities are in the streets demanding justice while Americans remain deluded by irrational exuberance; conspiring to perpetuating a gigantic mute lie that everything’s “great” despite the highest unemployment since the Great Depression, the highest income disparity since the Gilded Age, and the millions who continue to lose educational, health, employment and housing opportunities every day at no fault of their own.

    Wall Street is indebted to those who remain calm and “positive”.


  29. skippy
    September 20, 2011 at 12:09 pm

    Yours Truly enjoyed this.

    Failing to see any production credits, do you know who was behind this star studded extravaganza? Enquiring minds would like to know. River Lodge? Fortuna’s Chamber of Commerce? Who were the film and editing crew? The complete cast?

  30. Anonymous
    September 20, 2011 at 12:09 pm

    Third Street Eureka, music ” Born Under A Bad Sign”. Watch the deranged shuffle and mumble to the sound of their shopping carts racing round town. Beggars singing “That’s Just the Way It Is. Hey Brother can you spare a Dime (inflation included) make that a dollar.

  31. Anonymous
    September 20, 2011 at 1:36 pm

    I believe the call was put out to whom ever wanted to participate. So I’m sure if “brown people” showed up they would have been included. Would that not have been awkward to go round up some “brown people” Ummm, excuse me but could you come down and wave your hands around and try to dance cause we need more brown. I noticed there were horses but no cows, c’mon cows whats wrong with you, represent!

  32. Plain Jane
    September 20, 2011 at 1:42 pm

    “The call?”

  33. Anonymous
    September 20, 2011 at 1:59 pm

    That was a fun clip! Good for Fortuna!

  34. Anonymous
    September 20, 2011 at 2:00 pm

    Maybe Fortuna doesn’t want to paint a picture of being like Los Angeles.

  35. Anonymous
    September 20, 2011 at 2:09 pm

    Google Fortuna lip dub and you will see that there were blurbs in several local papers inviting people to participate. It was organized by the Fortuna Chamber of Commerce to be used as a marketing tool.

  36. Anonymous
    September 20, 2011 at 2:27 pm

    Heraldo: “every time I hear hasta la proxima from a los bagels commercial I revile in the diversity Arcata has, lord have mercy!”

  37. September 20, 2011 at 2:32 pm

    Anonymous: “Heraldo is a hater! A hater!”

  38. Anonymous
    September 20, 2011 at 2:46 pm

    No, your just a bagel lover or it slugs? Jah rasta trent, SNL style.

  39. buhbye
    September 20, 2011 at 2:48 pm

    Actually, there are Hispanics in the video. And Hispanics worked behind the scenes during the summer on the video. It seems like what you really meant is that you didn’t see anyone who looked like what you think Hispanics look like in the video. You are the one who is bigoted.

  40. Anonymous
    September 20, 2011 at 5:26 pm

    Anonymous 2:27: I think you meant “revel” rather than “revile.”

  41. Not A Native
    September 20, 2011 at 5:30 pm

    Maybe they have other things to do.

    Oh, then I guess its reasonable to assume that maybe Latino people don’t care about the communities they live in or want to be included into events that represent the community. They may not be not like WE are, concerned with the conditions where we live and interested in having a say about them.

    Gee we liberals are just too assuming, Latinos may just want to be local mushrooms, kept in the dark, fed shit, and canned when we’re finished with them.

  42. ruth_robertson@hotmail.com
    September 20, 2011 at 6:58 pm

    Did Steve Knight move to Fortuna? How come he didn’t cite the dog owner for harassing livestock? Eureka’s Theme should be
    The Good, The Bad, and The Uglies!

  43. Anonymous
    September 20, 2011 at 8:19 pm

    All the friendly things Fortunans have done to me before and since the one very unfriendly thing that was done to me on my first day at FUHS fail to persuade me that Fortuna has the right to call itself The Friendly City.

  44. Anonymous
    September 20, 2011 at 8:21 pm

    Even so, this is one heckuva fun video promotion.

  45. Anonymous
    September 20, 2011 at 9:01 pm

    It is a fine production and I enjoyed seeing some familiar faces. That said, there is an element of joy and vibrancy in the Grand Rapids video that sets the bar higher. Still fun, and good for Fortuna for putting forth the effort.

  46. jr
    September 21, 2011 at 7:59 am

    Fortuna’s new slogan:

    We’ll get your goat.”

  47. Eric Kirk
    September 21, 2011 at 10:24 am

    Oh, then I guess its reasonable to assume that maybe Latino people don’t care about the communities they live in or want to be included into events that represent the community. They may not be not like WE are, concerned with the conditions where we live and interested in having a say about them.

    Or they may be more likely to have to work full and over time to make a living for their families.

  48. skippy
    September 21, 2011 at 11:50 am

    The Fortuna River Lodge Lip-Dub Details; or, Giving Credit Where Credit is Due

    THE IDEA comes from a similar video by the City of Grand Rapids, Michigan, setting a world record for community participation. The City of Fortuna— and the Fortuna Chamber of Commerce—wanted to make their own unique video of their special community. Erin Dunn, CEO of the Fortuna Chamber of Commerce, said the idea originated from resident Jo Anne Center after she saw the Grand Rapids production.

    I WONDERED how we could accomplish it– and thought of the producing team of Erin from the Fortuna Chamber of Commerce and Ross Rowley from Eureka Television Group,” Joanne said. Erin Dunn, Rotary member and city booster, said this was an idea for the Rotary Club’s District Conference that Fortuna is hosting in June 2012 and to promote Sunny Fortuna and the Rotary Conference in a single project. Rotary District 5130, the Chamber of Commerce, and the City of Fortuna sponsored the “Celebrate” video production.

    Debbie Reynolds of the River Lodge, Erin Dunn, Ross Rowley, and award-winning video producers Rick and Matt St. Charles of Great Minds Productions, were the initial Lip-Dub organizational team. While the Lip-Dub seems to be done in a single unedited shot lasting only 5 minutes, a lot of preparation took place prior to the actual filming. The orientation, preparation, and filming of the shoot took over 5 hours– during the course of two days. Launched on YouTube, the video has had 2,400 views to date.

    A CASTING CALL went out for community members to participate. The nearly 100 people included were: the Fortuna Volunteer Fire Department and Ladies Auxiliary, the Fortuna Police, Redwood Auto Expo and Fortuna Rodeo boosters, educators and cheerleaders, city staffers and students and young gymnasts, 4-H’ers in dress blues, familiar faces in town, business owners, movers and shakers, Rotarians and Chamber members, a well known County Supervisor and Sheriff Officer incognito, Huskies supporters and Umpqua bankers, a Scotty McCreery lookalike, Redwood Memorial Hospitalians and the Pink Ladies, Mr. and Mrs. Claus, the Gardening Ladies, a yellow truck and matching Harley, a modified Featherlite stock and people trailer, a red feather boa, multiple banners, globes, and red heart balloons, a kayak, Rocky the Flying Ferret, dogs, horses, and a goat named Buster… among others. The only thing missing? Fortuna’s infamously friendly tractors.

    THE MUSIC? ”Yahoo! Celebrate Good Times… Come On!” You know this one: Celebration by Kool and the Gang; 1980.

    (Hat tip to Franklin Stover of the Humboldt Beacon. To note, if you have the opportunity to see Mr. Stover play his uniquely extinct Prussian instruments and rare accompanying music from the early 1900s, it’s a special treat you shouldn’t miss. It’s a spectacular performance sometimes seen at the Fortuna Monday Club)

  49. Anonymous
    September 21, 2011 at 12:38 pm

    Well, that explains it.

    All of these organizations are well-aware of the significant Hispanic community in Fortuna but did ZERO outreach. They simply called their friends and acquaintances to get involved.

    The Hispanics were treated like the junkies that frequent River Lodge to make their exchanges 24/7.

  50. Ross Rowley
    September 21, 2011 at 3:06 pm

    As one of the producers of the Fortuna River Lodge Lip Dub, I guess I should respond to the accusations about the lack of Hispanics in the video. The producers went to great pains to try to include people from across the social spectrum of the city of Fortuna. The first place one goes to find volunteers for such an event is business organizations, social organizations, event organizations, schools, athletic teams, churches and so on. Those groups are more likely to participate. Notices were placed in the newspaper asking the public to also participate. And one staff member of the producing team, who is a Latina, went to the Hispanic population herself to rally support. Being told there was a big soccer tournament the weekend of the production shoot, she wasn’t getting much interest. Out of everyone who was asked to participate, those you see in the Lip Dub are the ones who responded and were willing to learn the song, go through camera rehearsals, and arrive at 7am in the morning. Just trying to get all of the city council to appear in the video fostered only one member. The rest were involved in other projects or out of town. People have busy lives.

    In parting, the producers hope the members of Fortuna’s Hispanic population, who WERE in the video, aren’t upset by those comments saying they weren’t represented.
    Because they were. Do Hispanics have a certain look? Were we supposed to separate the Hispanics from the other people based upon skin color? And then??? Maybe dress them in sombreros and serapes? Someone else can produce that one. Geez, it was hard enough trying to cover up the fact that Santa was played by a Caucasian.

  51. September 21, 2011 at 5:03 pm

    Having lived in Fortuna and still having family that resides there , I’ve spent lots of time there. From my observations it seems like most of the Latinos living in Fortuna take pains to keep a low profile and keep to themselves. Not sure if i’d even want to speculate about the reasons for that situation. So appearing in a big extravaganza music video would run completely counter to that mindset .

  52. Anne on a Mouse
    September 21, 2011 at 5:28 pm

    Big P nailed it, It’s clearly a picture of Americans who are “deluded by irrational exuberance; conspiring to perpetuating a gigantic mute lie that everything’s “great” . . .

  53. Anonymous
    September 21, 2011 at 9:21 pm

    Ross Rowley, thank you for the response. Your explanation makes complete sense. It is not easy to rally people for this sort of thing. It sounds fun, but real life interferes, especially once people realize how much time is involved. I enjoyed the video and appreciated the effort involved.

  54. September 22, 2011 at 9:24 am

    Ross and everyone involved,

    Congratulations on a video that’s fantastic, both technically and socially.

    Imagine if we could have that sort of collaboration all the time.

  55. Eric Kirk
    September 22, 2011 at 11:17 am

    Maybe Fortuna doesn’t want to paint a picture of being like Los Angeles.

    Uh, what does that mean?

    Separately, I agree that Ross’ explanation makes sense. In fact, quite frankly, I don’t think it required an explanation.

  56. The Big Picture
    September 22, 2011 at 10:04 pm

    Ross Rowley’s response is very disappointing.

    At least an explanation is being demanded here.

    The monumental effort and inconveniences described by Rowely makes it inconceivable that “a soccer tournament that weekend” would preclude the slightest imagination by Fortuna’s movers and shakers to give some recognition to a significant population of the hardest working people in that town.

  57. High Finance
    September 22, 2011 at 10:50 pm

    Bull Big Picture.

    This is a great video and Fortuna is a nice small town. You people will use any excuse to attack Fortuna because it is conservative.

  58. The Big Picture
    September 23, 2011 at 12:20 am

    Here we go again….High-Bull’s purposely confusing the majority of voters with the majority of citizens.

    Why tell the truth when a lie will do?

  59. High Finance
    September 23, 2011 at 7:50 am

    Shame on you Big.

  60. Plain Jane
    September 23, 2011 at 8:20 am

    It’s funny for someone who is so eager to steal business from Fortuna with big boxes in Eureka, who has stated several times that he doesn’t care about any town but Eureka, to be so indignant that anyone is dissing Fortuna for their perceived unfriendliness to people of color.

  61. High Finance
    September 23, 2011 at 8:32 am

    I live in Eureka and love it. Eureka is my number one priority.

    That doesn’t mean I can’t like and defend other cities or communities as well.

  62. The Big Picture
    September 23, 2011 at 1:17 pm


    You’re also free to lie about the majority of citizens of Eureka and Fortuna being “conservative” because a minority of voters say so.

    You have ZERO credibility.

  63. High Finance
    September 23, 2011 at 7:11 pm

    Every topic the Big Troll shows up in has the intellectual level decline quickly.

  64. Hum+
    September 23, 2011 at 8:52 pm

    Good for Ross that he even bothered. Pearls before swine, you know.

    C’mon folks! People got together, had some fun, and participated in their community on a Sunday morning. Got off their asses and did something instead of bitch about what others did not do or should have done. Sheesh! Don’t you naysayers have anything else to do? Of course you do but you don’t. You just hide behind the judgmental, indolent displeasures that you post on the Internet. Snarky, lazy, cowards.

  65. The Big Picture
    September 25, 2011 at 1:46 pm

    “Every topic the Big Troll shows up in has the intellectual level decline quickly”.

    Publicly challenging the intellect of others, using improper grammar, has GOT to sting.

    I feel your pain.

  66. Fortunan
    September 25, 2011 at 2:18 pm

    A gaggle of wealthy loudmouths funding candidates does not make a city conservative anymore than a leisure celebration by it’s white prospering-class represent the city’s character.

    99% of American media, Hollywood movies, TV, magazines and newspapers already largely exclude the contributions of poor, working whites and minorities.

    Who’s going to notice but Heraldites?

    Relax! Fortuna’s shame is safe here, or Google would shut it down…just like Yahoo shut down the Wall Street protester’s e-mails!

  67. Hum+
    September 25, 2011 at 4:31 pm

    And your (unclear, please elucidate) point is?

  68. Apologist Not
    September 26, 2011 at 1:18 pm

    New to this string Hum?

    Fortuna has a significant Hispanic population that deserves recognition by those with the time, resources, and purpose of promoting Fortuna.

    This video-promotion is to be expected in a U.S. culture that routinely ignores the vast majority of its citizens, their plight, and the very existence of this nation’s hard-working poor. (This is consistent with the complete censorship of the hardworking children making many of the products on U.S. shelves).

    Who else would notice but the Heraldo Blog?

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