SHOP LOCAL: Fortuna in 1937
If you think the message to “shop local” was invented by hippies in Arcata in response to outside corporate chain stores, think again. This 1937 film from Fortuna touts the importance of supporting local business.
From the description on YouTube:
This 22-minute film was discovered during a remodel of the Fortuna Theater in Fortuna, California. It was commissioned by the merchants of Fortuna and filmed by the The Alexander Film Company, one of the biggest film advertising businesses at the time, and produced by the Blache’ Screen Service in San Francisco as part of their “Buy at Home” series which promoted local small town commerce.
The film shows everyday life in 1937 downtown Fortuna, including school scenes and the local fire department. Look for the big salmon hanging above a downtown intersection!
At the end of the movies are several short clips of the Scotia and Robinson Ferry Bridge dedication and several scenes from a rodeo (called the Horsemen’s Fiesta) taking place at Redwood Acres in Eureka.